Article in Journal
Practitioner Perspectives on Arts Tourism Marketing
Journal of Travel and Tourism Marketing
P.Copley (2001).
Book
Marketing Communications Management – Integration, Engagement and Interaction (2nd Edition) (forthcoming)
Sage Publishing
P.Copley (2011).
Marketing Communications Management - Concepts and Theories, Cases and Practices
Elsevier/Butterworth Heinemann
P.Copley (2004).
Conference Contribution
Multiple, shifting and contradictory identity work as ‘seen’ through positioning theory (forthcoming)
British Academy of Management Conference, Sheffield, September
P.Copley (2010).
Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs
Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, University of Gloucestershire
P.Copley (2003).
Contextual Marketing for SMEs
Academy of Marketing Conference, Nottingham
A.Gilmore, M.Enright, A.Tregar, P.Copley, D.Stokes, C.Hardesty (2002).
Contextual Marketing: Commonalities and Personalities
The American Marketing Association, San Diego
P.Copley, A.Gilmore, M.Enright, J.Deacon, A.McAuley, D.Carson (2002).
Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory
Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface, Oxford Brookes University Business School
P.Copley (2002).
What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage
Proceedings of the 25th ISBA National Small Firms Policy and Research Conference, University of Brighton
P.Copley (2002).
SME Business to Business Marketing - Some Empirical Evidence
Academy of Marketing Conference, Cardiff University
P.Copley (2001).
What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives
Academy of Marketing Conference, Cardiff University
P.Copley (2001).
Conference Proceedings
Through a Discourse Analysis lens less darkly: Illuminating how SME principals and support agency practitioners see marketing in SMEs
Proceedings of the Academy of Marketing Conference, Coventry University, 6-8 July 2010
P.Copley (2010).
Identity Construction Through Marketing Discourse in SMEs
32nd ISBE Conference, Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, Liverpool, UK, 3-6 November
P.Copley (2009).
Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs
Proceedings of the Academy of Marketing Conference, Leeds Metropolitan University, 8-10 July
P.Copley (2009).
Marketing and ETD in SME's: Seeing Through a Discourse Analysis Lens
31st ISBE Conference, International Entrepreneurship - Promoting Excellence in Education, Research and Practice, Belfast, Northern Ireland, 5-7 November
P.Copley (2008).
Second Hand Rose of Affluent Alice? - A Semiotic Analysis of Charity Shops in Hexham, Northumberland
Paper presented to the Academy of Marketing Conference, The Dublin Institute of Technology, Dublin
P.Copley (2005).
Understanding New 'Ways of Seeing' Business to Business Marketing in Product-led SMEs - Some Preliminary Findings from a Critical Disclosure Analysis
Academy of Marketing Conference, The Dublin Institute of Technology, Dublin
P.Copley (2005).
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