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The world of marketing operates within an increasingly
dynamic, international arena where competition has
intensified and customer needs and wants change by
the day. Change occurs in every aspect of the marketing
environment; social, economic, political and especially
technological with digital developments. Marketing has
focused on satisfying customer needs profitably but
achieving 'customer delight' seems necessary now
for commercial success.
Who is the programme for?
The programme has been developed for students seeking a career within marketing management in private, public or not-forprofit sector organisations across the globe. Our students typically go on to secure key marketing posts in international companies.
The programme is designed to support those coming to marketing as a subject for the first time whilst extending those who have prior knowledge.
Students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations. Currently, on completion of the programme students may gain direct entry to the Postgraduate Professional Diploma in Marketing. We also have excellent links with the Institute of Direct Marketing (IDM) and are hoping to offer a route for students to sit their Certificate in Direct and Interactive Marketing.
Programme Content and Structure
The newly revised MSc programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice.
The programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as Marketing Strategy in an International Environment, Marketing Research Applications and Buyer Behaviour. The programme also contains core modules that provide students with key research and personal
development skills. We have introduced two new modules as part of the programme revision. First; Direct and Interactive Customer Relationships that explores the use of personalised communications in a digital world. Second; Advertising and Marketing Communications Management, that looks at the creative planning and decision-making involved in campaign management.
In the remainder of the programme you have the opportunity to explore in detail an aspect of marketing through the 15,000 word dissertation. A dissertation preparation course guides students through this key project and personal supervisors are appointed to advise on the initial proposal and will provide further guidance
throughout.
Career Opportunities
Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. You should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers as Advertising Executives,
Customer Services Manager, New Media Manager and a Direct Marketing Manager in the charity sector.
Distinctive Course Characteristics
An experienced and dynamic teaching team deliver a programme at the leading edge of marketing knowledge. Many of the team have published academic texts and research papers in the field of marketing to complement their years in business, thus ensuring a rich student learning experience.
In addition to opportunities with professional bodies such as the CIM and IDM nationally, the Business School has close links on a regional basis and students will benefit from attending various guest speaker events delivered by leading industry practitioners.