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Please note the part time MA Marketing will next run in September 2009
INTRODUCTION
Newcastle Business School has the largest marketing division in the North of England and is recognised for its teaching excellence.
The division maintains quality links with the regional, national and international marketing community and professional bodies like the Institute of Direct Marketing (IDM) and the Chartered Institute of Marketing (CIM).
The Masters in Marketing (p/t) programme is designed to meet the career aspirations of those contemplating challenging opportunities in both the public and private sector.
COURSE INFORMATION
The MA Marketing (part time) programme is designed to meet the needs of a diverse and constantly changing industry, and individuals like your self who seek the skills, subject knowledge and personal development to be successful in their chosen occupation and sector.
The course rationale delivers a carefully considered balance between marketing philosophy, core marketing functions and current hot topics like CRM and Internet Marketing.
We are pleased to accept graduates from a range of disciplines and experiences regardless of age. Students holding the CIM Postgraduate Diploma may be eligible for direct entry to year 2.
The programme runs over two years with two semesters in each year. It is delivered on Monday and Wednesday evenings (6-9 pm)
Course fees are £2440 for year one and £3050 for year two.
Year One
Semester One
- MK482 Marketing Strategy in an International Environment
- NB424 Managing for Value Creation
- HR852 Analysing and Developing Self
Semester Two
- MK480 Buyer Behaviour and the Marketing Environment
- MK402 Marketing Research Methods
- BM446 Business Quantitative Methods & Performance Measurement
Year Two
Semester One
- MK479 Interactive Communications in Marketing
- MK408 Marketing Research Applications
- NB422 Dissertation and Preparation Methods
Semester Two
- NB422 Dissertation and Preparation Methods
- MK445 Public Relations or MK443 Relationship Marketing
- (Options)
- MK483 Dissertation by supervision
STUDENT ENDORSEMENTS
"After developing marketing plans and strategies at work without any formal training, I decided to contact Newcastle Business School to see what courses were available.
The course content and lecturers were of a high standard throughout the course. My marketing dissertation allowed me to investigate an area where many large organisations are looking to develop competitive advantage in an ever changing environment."
John Smith (left) - CIM Prize winner 2004 ExxonMobil Industrial Lubricants with Richard Sice, Chair of CIM North East.
"The part time Masters has been a challenge that I have really enjoyed. Northumbria has great facilities and this is complemented by strong support from course tutors - very re-assuring when you're working as well as studying!
Much of the coursework can be applied to everyday working situations. The events are excellent, often involving big name speakers who provide real insight into the current challenges facing the industry."
Sarah Hall, MCIPR,
Senior PR Account Manager,
Robson Brown,
CIM North East Student of the Year 2003/2004,
PR Consultancy Team of the Year 2004/2005
"Choosing the MA Marketing has been a great benefit to my career. Whilst providing an opportunity to extend my knowledge of marketing, it has also challenged my way of thinking. Instead of being taught theory, you are asked to challenge it. This has enabled me to think laterally and this has transferred well into my workplace."
Melissa Russell,
Marketing Executive,
Dickinson Dees
TEACHING STAFF
Please note the part time MA Marketing will next run in September 2009