Staff Profile
Dr Ike-Elechi Ogba, Senior Lecturer in Marketing Management and Programme Leader PhD Programmes
Marketing, Travel and Tourism Management
PhD, MBA, MCIM, MCMI
Dr. Ike-Elechi Ogba is a Senior Lecturer in Marketing Management and Programme Leader for PhD Programmes at Newcastle Business School. He was also the Programme Leader, BA (Hons) Marketing Management. Prior to joining NBS, Ike was engaged in various strategic marketing and OHRM activities within the public and private sectors in Africa. Ike has research interests spanning from Marketing to OB with specific interests on customer and employee commitment and measurement, an area in which he obtained his PhD.
Ike currently supervises two Doctorial students and is involved in the supervision both Undergraduate and Postgraduate research projects and has supervised several researches to completion in the above areas, including topics on Marketing Management, Strategy and Internal Marketing. He is the author of Marketing Management practical approach, a book commonly used within four Nigerian higher Institutions. Ike has had his research papers presented in national and international conferences, peer reviewed, refereed and published.
Ike is a visiting Senior Lecturer at the Faculty of Management Science, Ebonyi State University in Nigeria, and reviews competitors’ books and academic articles for various academic and professional organizations, including Oxford University Press London, Pearson Education UK, and Journal of Management Development, Corporate Communication: An International Journal, African Journal of Business and Management, amongst others. Among the well known books reviewed are Kotler and Keller’s: Marketing Management 12e and Proctor’s Essentials of Marketing Research (4th edition).
He is a regular Guest speaker/Lecturer to some notable Universities, member of Newcastle Business School Research Committee and various professional bodies including Chartered Institute of Marketing, Chartered Management Institute.
Tel: 0191 227 4957
Email: ike-elechi.ogba@northumbria.ac.uk
« back to full staff listings
« back to alphabetical listings
« back to subject grouping listings